Upfront Honest Pricing on Ford Vehicles in Edmonton AB

Consumers today are looking for transparency, time savings, and hassle-free experiences. Sherwood Ford has acknowledged that by creating the Giant Deal. The Giant Deal offers consumers upfront fair pricing on popular models and trims in the Ford line and on our pre-owned vehicles. The deal includes Ford incentives along with further pricing adjustments from Sherwood Ford, so instead of seeing pricing with just Ford incentives, Sherwood Ford offers a transparent price without having to come down to the dealership. The Giant Deal has saved consumers hours of time in the dealership by having the negotiation time removed while in store. Now you can simply pick the car you want and pay a set fair price for you the consumer. Sounds easy, doesn't it? It's so easy as our advertised price is plus GST only.  NO EXTRA GIANT FEES added to the advertised price! 

How do we set the Giant Deal?

Sherwood Ford is constantly monitoring thousands of websites each hour to compare similar models across the market. We do this using a program which scans the internet for our competitors' pricing which helps us ensure our pricing is aggressive.

Why are we doing this?

Sherwood Ford understands the way people purchase vehicles has become time-consuming and stressful. We strive to lead the industry in change by making the process simple and efficient for consumers. We believe buying a vehicle in this day, should be an enjoyable and transparent experience which leaves the customer completely satisfied.

No Hassle Pricing


Our Sherwood Ford team knows the importance of integrity and honesty in every transaction that we are a part of. That's why we believe in offering the products and services that we sell at fair market prices, so you can be sure that you're getting the best deal possible on any new or used Ford vehicle that you've got your eye on.

It's for this reason that the Sherwood Ford Giant Advantage offers No-Hassle Pricing; we understand that the world has changed, and the easier we can make the vehicle buying process for you, the better it is for everyone involved. Every price you see on our website is Plus-GST only, which means that there will be no added fees on our advertised price or hoops to jump through when it's time to sign!

New Ford Models

Every driver is different, and every driver wants the vehicle that best fits their personality and desires on the road. At Sherwood Ford, we offer a wide selection of the latest new Ford vehicles for area shoppers to choose from, which includes top pickups and SUVs such as the F-150 line and Edge, as well as high-quality sedans and coupes like the Mustang, Focus and Fiesta Each one is marked with a competitive price based on market trends, making this one more way that Sherwood Ford likes to stay ahead of the curve.

Used Vehicles

Car shoppers who are on the lookout for an older, more affordable vehicle can browse our used inventory at Sherwood Ford. We carry an extensive assortment of pre-owned options in a variety of years, makes, and models. Our market research allows us to provide the best and fairest price.