Ford next-generation driver-assist technology

Recently, Ford revealed a suite of new driver-assist technologies aimed at helping drivers during a number of vehicle manoeuvres. These high-tech features are designed to help reduce stress and avoid collisions as well as enhance the overall driving experience.

What new driver-assist features does Ford offer?

Wrong Way Alert: Uses a windshield-mounted camera and the vehicle’s navigation system to alert drivers if they start driving in the wrong direction

Evasive Steering Alert: Uses radar and a camera to detect stopped or slowing vehicles ahead and provides steering support to help drivers steer around them in an effort to avoid collisions on highways and city streets

Cross Traffic Alert with Braking: Uses radar sensors to detect traffic behind the vehicle and alert the driver when backing up; applies brakes if the driver does not respond

Rear Wide View Camera: Displays a wide view of the area behind the vehicle as well as around corners to assist drivers when backing up

Enhanced Active Park Assist: Controls steering, gear shifting, and direction to provide parking assistance for parallel spots as well as for reversing into perpendicular spots with the push of a button

Read more: Ford introduces all-new B&O PLAY® sound system

Additional driver-assist features available in Ford models

In addition to the innovative features mentioned above, Ford is developing more high-tech elements, including:

• Spot lighting technology – helps detect pedestrians, cyclists, and animals on the road
• Advanced front lighting system – widens the headlight beam at intersections
• Traffic Jam Assist – helps keep the vehicle in the correct lane; brakes and accelerates to keep up with the vehicle ahead

As soon as these high-tech driver-assist technology features are fully developed by Ford professionals, they will be available in new Ford models. Be sure to stay tuned for more details, which we will provide as they become available.