The 2026 Ford Bronco is for drivers who want to leave the pavement behind. Whether you’re tackling rocky trails, deep mud, sand, or snow, the Bronco delivers the hardware, technology, and confidence to handle demanding terrain. Add in the exclusive Bronco Off-Roadeo experience, and owners get a hands-on off-road education led by experts. At Sherwood Ford of Sherwood Park, AB, the 2026 Bronco continues to be a top choice for off-road drivers across Alberta and beyond.
The Bronco model’s off-road capability comes from a combination of rugged design and smart technology. Some of the standout features include:
The Bronco Off-Roadeo is a one-day, immersive off-road experience designed exclusively for eligible Bronco and Bronco Sport owners. It’s part adventure, part training, and fully focused on helping drivers get the most out of their vehicle’s capabilities.
Eligible owners receive one complimentary, one-day Off-Roadeo event. The experience includes lunch and dinner, a Bronco or Bronco Sport to drive during the event, expert trail guides, hands-on off-road instruction, trail drives, and even a campfire experience when weather allows.
Travel, lodging, and transportation to and from the event location are not included. However, promotional travel rates may be available through select partners, and owners receive location-specific recommendations.
Yes. Professional trail guides lead the experience at all times. Two-way radios are in every vehicle to maintain constant communication. Guides help spot vehicles through obstacles, offer driving tips, and may occasionally ride along between trail sections.
Owners who have taken delivery of a qualifying 2024 or newer Ford Bronco or Bronco Sport are eligible. One Off-Roadeo visit is included per vehicle purchase, as long as it hasn’t already been redeemed and hasn’t expired. Participants must be residents of Canada or the United States.
Attendance deadlines by model year:
2024 models: attend by June 2026
2025 models: attend by June 2027
2026 models: attend by June 2028
No. A Bronco or Bronco Sport will be there for you to drive during the event, so there’s no need to bring your own vehicle.
Eligible Bronco owners may choose from locations including Moab, Nevada, New Hampshire, Tennessee, or Texas. Eligible Bronco Sport owners can attend select locations offering a Bronco Sport-specific experience.
Yes. Both owners and their guests must register in advance to participate in the Bronco Off-Roadeo experience.
Check out these Bronco Off-Roadeo images, courtesy of one of our employees who attended a recent Off-Roadeo event. The Bronco Off-Roadeo gives you the chance to tackle remote trails in the best-equipped Bronco models.
From advanced off-road technology to the one-of-a-kind Bronco Off-Roadeo, the 2026 Ford Bronco is for drivers who crave adventure. Visit Sherwood Ford of Sherwood Park, AB, to explore available Bronco models, compare trims, and start planning your next off-road journey.
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