What is employee pricing?

What is employee pricing, and other frequently asked questions 

You’ve probably heard about Ford employee pricing. Every year, it’s one of the most anticipated sales events because it gives customers the chance to purchase many new Ford vehicles at the same price offered to Ford employees. At Sherwood Ford, we look forward to this season every summer. It typically runs from August through September, making it a great time for drivers near Edmonton to upgrade to a new truck, SUV, or car while enjoying substantial savings. 

How much does Ford employee pricing save? 

The amount you save depends on the vehicle you choose. Some models may save hundreds of dollars, while higher-priced trucks and SUVs can often save several thousand dollars compared to MSRP. Your exact savings will vary based on the vehicle, factory incentives, and available rebates during the promotion. 

When does Ford employee pricing end? 

Ford employee pricing is generally a limited-time event that runs from August through September in Canada. Because the program is only available for a short time each year, many shoppers choose to purchase before the promotion ends. 

If you’re considering a new Ford, our team at Sherwood Ford can let you know the current promotion dates and eligible inventory. 

How good is Ford employee pricing? 

Employee pricing is consistently one of Ford Canada’s most popular promotions. Many customers appreciate knowing they’re paying the same price available to Ford employees rather than negotiating from MSRP. Combined with available finance offers or manufacturer incentives on eligible vehicles, it can make purchasing a new Ford even more attractive. 

How does Ford employee pricing compare to MSRP? 

MSRP is the manufacturer’s suggested retail price before discounts. Employee pricing is typically lower than MSRP because it reflects the price Ford employees pay on eligible vehicles. Depending on the model, the difference can represent meaningful savings during the promotion. 

How can I qualify for employee pricing on new cars? 

One of the best parts about this offer is its simplicity. During the promotional period, these offers are available to everyone on eligible new Ford models. You don’t need to work for Ford to take advantage of the offer. Simply choose an eligible vehicle during the event, and our team will walk you through the details. 

Are there any special discounts for employees? 

Ford also offers separate employee, retiree, and partner recognition programs throughout the year for qualifying individuals. These programs are different from the annual event that’s open to the public. If you believe you qualify for one of the brand’s year-round programs, our staff can help explain your options. 

Where can I find official details about employee discount programs for car purchases? 

The easiest way is to speak with our team at Sherwood Ford. We’ll explain the current event, eligible models, available incentives, financing options, and any program rules that may apply. We can also answer questions about Ford Canada’s employee and partner recognition programs. 

Can I combine employee pricing with other promotions or rebates when buying a vehicle? 

In many cases, Ford employee pricing may be combined with select manufacturer incentives or finance offers. However, available combinations vary by model and promotion. 

Our finance specialists will review every offer available at the time of purchase so you can maximize your savings on your new Ford.