Ford has revealed the name of its midsize electric truck arriving in 2027: the Ford Fathom. It’s the first vehicle built on Ford’s Universal EV Platform, and the name says a lot about who it was built for.
Why “Fathom”?
A fathom is six feet — originally the span of a person’s outstretched arms. Sailors borrowed it to measure water they couldn’t see the bottom of. Eventually the word came to mean something else entirely: to understand something completely.
That’s the whole idea in six letters. A truck that started with years of trying to understand a specific customer, named after a word about measuring what you can’t see.
Ford could have gone alphanumeric. The F-150 has done fine with that approach for decades. But the team spent nine months on this one, digging through a century of Ford naming history — Galaxie, Taurus, Ranchero — and cutting hundreds of options. Two Ford copywriters landed on “Fathom” independently. It survived every round and came out the clear favourite in focus groups.
What You Actually Get
The price. The Fathom starts at CAD $42,690 with the standard-range battery. Buyers who qualify for the $4,000 EVAP incentive* bring that down to $38,690 — right in the heart of the affordable EV market, and well under what most people assume an electric truck costs.
The space. It seats five adults and is projected to have more passenger volume than a Toyota RAV4. You also get both a frunk and a bed, which is a combination almost nothing else in this price range offers.
The tech. Every Fathom is BlueCruise capable — Ford’s hands-free, eyes-on highway driving assist that works in designated Blue Zones. The next-generation BlueCruise integrates with Apple Maps for a smoother on-ramp to off-ramp experience. Apple CarPlay and Android Auto are standard, along with a large high-resolution touchscreen and a digital key you can use from your phone.
The power. Bidirectional charging means the truck can send electricity back out — useful for a job site, a campsite, or an Alberta power outage in February.
When Can You Get One?
Pre-orders open in early 2027. That’s still a stretch away, but the interest list matters — early allocation on a launch vehicle like this tends to move fast, and Alberta demand for an electric truck at this price is not going to be small.
Worth watching if you’re a commuter who’s wanted a truck, a truck owner tired of fuel costs, or someone who’s been waiting for an EV that doesn’t ask you to compromise on the things a truck is supposed to do.
Want First Word on the Fathom?
Sherwood Ford is building its Fathom interest list now. Get on it and you’ll hear about pricing, availability, and pre-order timing before the general announcement — no obligation, no pressure.
Reach out to our team and we’ll make sure you’re at the front of the line when early 2027 rolls around.
Depth you can’t see until you’re in it.
Pricing and incentive amounts are subject to change and eligibility requirements. Contact Sherwood Ford for current details.
* Starting price at CAD$38,690 [$39,995 MSRP + $2,695 (D&D) – $4,000 (applicable EVAP)] after including $4,000 federal EVAP incentive. The Electric Vehicle Affordability Program (EVAP) incentive is provided by Transport Canada on the purchase or lease of eligible EV models with a final transaction value of CAD$50,000 or less and is applied by the dealership at the point of sale after applicable taxes and fees. For leases, the incentive is available for eligible transactions of 12 months or longer, but the incentive amount will vary based on lease length. The incentive is subject to available program funding and may be modified or cancelled by Transport Canada at any time without prior notice. Ford Motor Company of Canada, Limited cannot be held responsible for changes related to the program and cannot guarantee eligibility. Certain conditions and limits apply. Visit Transport Canada’s website for more information about EVAP.
