J.D. Power 2021 APEAL study Ford vehicle winners
What were the top small and compact SUVs in 2021 according to J.D. Power? Those would be the Ford Bronco Sport and the Ford Mustang Mach-E respectively. Learn more about this study below. You can find these SUVs here at Sherwood Ford in Sherwood Park, AB.
How are the top vehicles chosen in the J.D. Power 2021 APEAL study?
This study picks op vehicles in multiple categories based on surveying the current owners of these vehicles. They survey the owners on how they feel about 37 vehicle attributes and score the vehicles based on how the drivers respond. The overall score represents how much excitement and emotional attachment drivers feel towards their vehicles.
Why does Ford stand out in this competition?
Not only were the Ford Bronco and the Ford Mustang Mach-E the top vehicles in their respective categories, but Ford was also notable for the average age of its vehicle and its overall ranking. Ford vehicles have an average age of 1.5 years, while the average age of vehicles was 3.1 overall, which puts Ford ahead of its competitors. Having young vehicles means that a brand is upgrading and enhancing its vehicles regularly to create the best possible experience for its customers.
How did Ford perform in the J.D. Power 2021 APEAL study?
Ford improved its rank by five index points this year. That means that it is maintaining its lead over the mass market average. Some things that may have contributed to its popularity include the young average age of its vehicles, fairly new vehicle offerings like the Mustang Mach-E, and an emphasis on high-performance vehicles that are popular such as trucks and SUVs like the Ford Super Duty, Ford F-150, and the Ford Bronco.