sherwood ford alberta fair trading act

Edmonton Ford Dealer Offers Advertised Price Plus GST – It’s the LAW

Where to Get Transparent Pricing on a New Ford near Edmonton

Have you ever been duped into believing you were getting the best deal only to find out you were scammed? At Sherwood Ford, we make sure that NEVER happens to our customers by providing transparent pricing plus GST on all new and pre-owned Ford models in our inventory. Not only is it required by law under the Alberta Fair Trading Act for businesses to be transparent in their advertising, it’s our belief that Giant savings are better enjoyed when they truly are GIANT savings.

Sherwood Ford YouTube channel

Our dealership is home of the Giant Deal, where our price IS the advertised price plus GST (goods and services tax). NO additional fees, NO smoke and mirrors, ONLY the advertised price.

Advantages of Shopping at Sherwood Ford

Sherwood Ford advertised pricing
Sherwood Ford financing
fair price on new f150 edmonton ab

What is the Alberta Fair Trading Act?

So what is this Alberta Fair Trading Act that regulates prices? It works to protect consumers from being taken advantage of through unfair business practices. In relation to the auto industry, that means dealerships are not allowed to add fees on top of the advertised price. Beware of these unscrupulous tactics and Slimy Dealership Tricks to scam consumers!

The law states:
“[…]in the advertised price for any vehicle the total cost of the vehicle, including, but not limited to, all fees and charges such as the cost of accessories, optional equipment physically attached to the vehicle, transportation charges and any applicable taxes or administration fees, but not including GST or costs and charges associated with financing.”

How does this Affect You?

In Alberta, businesses such as automotive dealerships must provide “all-in pricing” on advertisements and that is exactly what we offer at Sherwood Ford in Sherwood Park, AB. Our dealership is home of the Giant Deal, where our price IS the advertised price plus GST (goods and services tax) – NO additional fees, ONLY the advertised price.

New ford Edmonton AB

See What Our Customers Love About Sherwood Ford Transparent Pricing!

For fair, transparent pricing on a new or pre-owned vehicle, come see our team at Sherwood Ford. These people already have and are loving their new Fords!

Colt William
Unreal experience at Sherwood Ford. The staff there was amazing every step of the way. Unsure about my trade in they made me feel comfortable and got me top dollar. Could not be more happy with my new F150. Low pressure sales tactics even from the finance department. Got a better interest rate than was even agreed upon. Thanks Hanny!! Shout out to sales for making it all happen and being completely transparent through the whole process.

Kei Quinn
I had a great experience at Sherwood Ford when purchasing my used Ford F150. The list prices for the vehicles on the lot are reasonable compared to other dealerships in the Edmonton area. Sherwood Ford doesn’t have all the hokey gimmicks and scams that I experienced at other places. I worked with Zeno (sales) who was great. He went over exactly how much warranty was left on the truck, told me about the conditions of the brakes and he measured the tire tread right in front of me because he knew I wanted all the details about what I was driving off the lot. It was great to work with Zeno. Hailee from finance was also great – very efficient and pleasurable to work with. She’s a lady who can make things happen! Garrett was also awesome – very knowledgeable and easy-going. I am very happy with my purchase and the purchasing process. I would do business at Sherwood Ford again – great selection of vehicles and helpful staff. Thanks!

Kat Duncan
Luke Savanto was my salesman, he was very professional, efficient, knowledgeable and proficient in the vehicle I was interested in. Tyler Kick in the finance dept. knew his stuff and was clear and concise about all things regarding warranty and money. Jerry Alder made the delivery of my new vehicle quick and painless. A very enjoyable experience. Thank you!

Daniel Lalonde
Bought my new F150 here . To keep it short it has been the best dealership I have ever dealt with. Got exactly what I wanted for a price I couldn’t believe.